A recent trend in special liveries has been airlines using them to publically thank their employees, as seen with this Virgin Atlantic Airways' Airbus A340-600,...
A Virgin Atlantic employee-themed Airbus A340-600. EQRoy / Shutterstock.com
And a Delta Air Lines Airbus A321 featuring the names of every employee, both token of their respective airline's appreciation for their workers.
A Delta Air Lines employee-themed Airbus A321. Delta Air Lines
Sports is also a larger focus for some airline when creating special liveries with this Lufthansa Boeing 747-8i celebrating Germany's World Cup championship...
Lufthansa's soccer-themed Boeing 747-8i aircraft. EQRoy / Shutterstock.com
JetBlue Airways is one of the leaders in sports-themed special livery thanks to its association with teams in New York and Boston including the New York Jets...
JetBlue Airways' New York Jets special livery Airbus A320. Eliyahu Yosef Parypa / Shutterstock.com
And Boston Red Sox.
JetBlue Airways' Boston Red Sox special livery Airbus A320. Wangkun Jia / Shutterstock.com
JetBlue's hometown of New York is also a big inspiration for its special liveries, including this "I Heart New York" livery...
JetBlue Airways' "I Heart New York" special livery Airbus A320. Eliyahu Yosef Parypa / Shutterstock.com
And New York City Fire Department livery found on its Airbus A320s.
JetBlue Airways' New York City Fire Department special livery Airbus A320. Leonard Zhukovsky / Shutterstock.com
Southwest Airlines similarly uses special liveries to pay tribute to the states where it has a large presence or bases, including Florida...
Southwest Airlines' "Florida One" aircraft. Eliyahu Yosef Parypa / Shutterstock.com
Tennessee...
Southwest Airlines' "Tennessee One" aircraft. Sundry Photography / Shutterstock.com
Illinois...
Southwest Airlines' "Illinois One" aircraft. Markus Schmal / Shutterstock.com
Maryland...
Southwest Airlines' "Maryland One" aircraft. QualityHD / Shutterstock.com
And Arizona, among others.
Southwest Airlines' "Arizona One" aircraft. Sundry Photography / Shutterstock.com
American Airlines, on the other hand, uses most of its special liveries to pay tribute to the precursor airlines that eventually formed the present-day American, a trend started with US Airways. Some heritage liveries include Piedmont Airlines...
An American Airlines Airbus A319 painted in Piedmont Airlines heritage livery. Angel DiBilio / Shutterstock.com
Trans World Airlines...
An American Airlines Airbus A319 painted in Trans World Airlines heritage livery. Carlos Yudica / Shutterstock.com
Air Cal...
An American Airlines Airbus A319 painted in Air Cal heritage livery. EQRoy / Shutterstock.com
PSA Airlines...
An American Airlines Airbus A319 painted in PSA Airlines heritage livery. Carlos Yudica / Shutterstock.com
And Reno Air. The colorful paint jobs honor American's heritage while giving travelers a glimpse back into aviation's history.
An American Airlines Airbus A319 painted in Reno Air heritage livery. Carlos Yudica / Shutterstock.com
And former American Airlines Boeing 777-200.
American Airlines' former breast cancer awareness aircraft. Angel DiBilio / Shutterstock.com
British Airways in 2019 repainted four aircraft in liveries that the airline once wore, as well as the liveries of its predecessors. The paints included the Negus livery which British Airways wore from 1974-1984...
A British Airways Boeing 747 painted in a heritage livery. Carlos Yudica / Shutterstock.com
Source: British Airways
And the Landor livery sported between 1984 and 1997.
A British Airways Boeing 747 painted in a heritage livery. Benthemouse / Shutterstock.com
British Airways also painted two aircraft in liveries worn by predecessors including the British Overseas Airways Corporation...
A British Airways Boeing 747 painted in a heritage livery. Benthemouse / Shutterstock.com
And British European Airways.
A British Airways Airbus A320 painted in a heritage livery. Brookgardener / Shutterstock.com
Retro is a common theme for special liveries with airlines wanting to showcase former paints on newer planes, as seen by airlines such as Scandinavian Airlines...
A Scandinavian Airlines Airbus A320 painted in a heritage livery. Bjoern Wylezich / Shutterstock.com
Lufthansa...
A Lufthansa Airbus A321 painted in a heritage livery. Soos Jozsef / Shutterstock.com
And LOT Polish Airlines.
A LOT Polish Airlines Embraer E190 painted in a heritage livery. Soos Jozsef / Shutterstock.com
JetBlue even has a 1960's-inspired retro-themed plane, even though the airline formed in the early 2000s and has never worn this livery.
A JetBlue Airways Airbus A320 painted in a fictional heritage livery. EQRoy / Shutterstock.com
And LATAM Boeing 777-300ER.
An LATAM Boeing 777-300ER painted in a Star Wars-themed livery. Benthemouse / Shutterstock.com
All Nippon Airways also once had a Boeing 747 covered head to toe in Pokeman branding.
An All Nippon Airways painted in a Pokemon-themed livery. viper-zero / Shutterstock.com
And the Northern Lights. As the island nation's flag carrier, it's one of Icelandair's missions to bring tourism to Iceland and the liveries help accomplish that.
An Icelandair special livery Boeing 757 aircraft. Markus Mainka / Shutterstock.com
Icelandair recently unveiled its latest special livery, aptly named "flag." The livery was created to support the Icelandic national soccer team that secured a spot in the most recent World Cup, with the interior carpet designed as a soccer pitch.
An Icelandair special livery Boeing 757 aircraft. Sergey Ginak / Shutterstock.com
Airline alliances have their own special liveries, worn by all the member carriers as seen with this China Southern Airlines Airbus A330 representing the SkyTeam alliance...
A China Southern Airlines Airbus A330 in a SkyTeam alliance livery. Thiago B Trevisan / Shutterstock.com
All Nippon Airways Boeing 787 Dreamliner representing the Star Alliance...
An ANA Boeing 787 Dreamliner in a Star Alliance livery. CaptTann / Shutterstock.com
And Japan Airlines Boing 777 representing the Oneworld alliance.
A Japan Airlines Boeing 777-300ER in a Oneworld alliance livery. viper-zero / Shutterstock.com
New aircraft are also an opportunity for special liveries, with Portugal's HiFly dedicating its new Airbus A380 to saving the coral reefs...
HiFly's Airbus A380 aircraft, the first secondhand Airbus A380. VanderWolf Images / Shutterstock.com
And ANA's Airbus A380s each featuring a sea turtle design in different colors.
All Nippon Airways' FLYING HONY Airbus A380s. viper-zero / Shutterstock.com
Other special liveries can empower unrepresented groups, with United Airlines offering up two of its planes as canvasses in a contest aimed at highlighting female artists.
One of United Airlines' "Her Art Here" Boeing 757-200s. Benson Truong / Shutterstock.com